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THE WORLD’S GREATEST MINDS.
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Study the strategies, decisions and mental models of 100+ of history’s greatest entrepreneurs, investors, athletes, scientists and creators.

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Jeff Bezos — Founder of Amazon and Blue Origin

Founder of Amazon and Blue Origin

Jeff Bezos

Your margin is my opportunity.

André Kostolany — Europe's most famous stock speculator

Europe's most famous stock speculator

André Kostolany

Psychology drives markets.

John Templeton — Pioneered global investing with Templeton Growth Fund

Pioneered global investing with Templeton Growth Fund

John Templeton

Buy at the point of maximum pessimism.

John Bogle — Founded Vanguard and invented the index fund

Founded Vanguard and invented the index fund

John Bogle

Don't just do something, stand there.

Kobe Bryant — 5 NBA titles with the Lakers, the Mamba Mentality

5 NBA titles with the Lakers, the Mamba Mentality

Kobe Bryant

Mamba mentality.

Patrick & John Collison — Founders of Stripe, the internet's payment layer

Founders of Stripe, the internet's payment layer

Patrick & John Collison

Build tools that increase the GDP of the internet.

Jim Simons — Founded Renaissance Technologies' Medallion Fund

Founded Renaissance Technologies' Medallion Fund

Jim Simons

The Medallion Fund.

Benjamin Graham — Wrote The Intelligent Investor, father of value investing

Wrote The Intelligent Investor, father of value investing

Benjamin Graham

The margin of safety.

Whitney Wolfe Herd — Founder of Bumble, youngest woman to take a company public

Founder of Bumble, youngest woman to take a company public

Whitney Wolfe Herd

The magic happens when women go first.

Ingvar Kamprad — Founder of IKEA, flat-pack furniture pioneer

Founder of IKEA, flat-pack furniture pioneer

Ingvar Kamprad

Waste of resources is a mortal sin.

Gerald Loeb — Wrote The Battle for Investment Survival

Wrote The Battle for Investment Survival

Gerald Loeb

The battle for investment survival.

Serena Williams — 23 Grand Slam singles titles, the most in the Open Era

23 Grand Slam singles titles, the most in the Open Era

Serena Williams

I really think a champion is defined not by their wins.

Jack Ma — Founder of Alibaba, China's e-commerce giant

Founder of Alibaba, China's e-commerce giant

Jack Ma

Never give up.

Lewis Hamilton — 7-time Formula 1 World Champion, most wins ever

7-time Formula 1 World Champion, most wins ever

Lewis Hamilton

Still I rise.

Bernard Arnault — Chairman of LVMH, the world's largest luxury group

Chairman of LVMH, the world's largest luxury group

Bernard Arnault

Luxury is a dream.

Richard Branson — Founder of the Virgin Group, 400+ companies

Founder of the Virgin Group, 400+ companies

Richard Branson

Screw it, let's do it.

Michael Jordan — 6 NBA titles with the Bulls, built the Jordan Brand

6 NBA titles with the Bulls, built the Jordan Brand

Michael Jordan

I've failed over and over again.

Roger Federer — 20 Grand Slams and tennis' benchmark of elegance

20 Grand Slams and tennis' benchmark of elegance

Roger Federer

I always believe I can beat the best.

Drew Houston — Founder of Dropbox, cloud storage for 700M users

Founder of Dropbox, cloud storage for 700M users

Drew Houston

Don't worry about failure, you only have to be right once.

Cristiano Ronaldo — 5 Ballon d'Ors and football's all-time top scorer

5 Ballon d'Ors and football's all-time top scorer

Cristiano Ronaldo

Your love makes me strong, your hate makes me unstoppable.

Stanley Druckenmiller — Ran Quantum Fund with 30 years of no losing year

Ran Quantum Fund with 30 years of no losing year

Stanley Druckenmiller

It takes courage to be a pig.

Brian Acton — Co-founder of WhatsApp, sold to Facebook for $19B

Co-founder of WhatsApp, sold to Facebook for $19B

Brian Acton

No ads, no games, no gimmicks.

Warren Buffett — Built Berkshire Hathaway into a $900B empire

Built Berkshire Hathaway into a $900B empire

Warren Buffett

Price is what you pay, value is what you get.

Reed Hastings — Co-founder of Netflix, killed the video store

Co-founder of Netflix, killed the video store

Reed Hastings

Be willing to cannibalize yourself.

Philip Fisher — Wrote Common Stocks and Uncommon Profits

Wrote Common Stocks and Uncommon Profits

Philip Fisher

Scuttlebutt method.

Howard Marks — Co-founder of Oaktree Capital, author of the Memos

Co-founder of Oaktree Capital, author of the Memos

Howard Marks

Second-level thinking.

Simone Biles — Most decorated gymnast ever, 11 Olympic medals

Most decorated gymnast ever, 11 Olympic medals

Simone Biles

Mental health is just as important.

James Cameron — Directed Titanic and Avatar, the top-grossing films ever

Directed Titanic and Avatar, the top-grossing films ever

James Cameron

If you set your goals ridiculously high, it's a failure even to fall short.

Daniel Ek — Founder of Spotify, reinvented the music industry

Founder of Spotify, reinvented the music industry

Daniel Ek

We want to make music available to everyone.

Charlie Munger — Vice Chairman of Berkshire Hathaway, Buffett's partner

Vice Chairman of Berkshire Hathaway, Buffett's partner

Charlie Munger

Invert, always invert.

Melanie Perkins — Founder of Canva, design for 200M people

Founder of Canva, design for 200M people

Melanie Perkins

Empowering the world to design.

Peter Lynch — Ran Fidelity Magellan to 29% annual returns

Ran Fidelity Magellan to 29% annual returns

Peter Lynch

Invest in what you know.

Nikola Tesla — Invented the AC electrical system that powers the world

Invented the AC electrical system that powers the world

Nikola Tesla

The present is theirs; I work for the future.

Brian Chesky — Co-founder and CEO of Airbnb

Co-founder and CEO of Airbnb

Brian Chesky

Build something 100 people love.

Narayana Murthy — Co-founder of Infosys, built India's IT industry

Co-founder of Infosys, built India's IT industry

Narayana Murthy

The softest pillow is a clear conscience.

George Lucas — Created Star Wars and Industrial Light & Magic

Created Star Wars and Industrial Light & Magic

George Lucas

The ability to speak does not make you intelligent.

George Soros — Broke the Bank of England for $1B in a day

Broke the Bank of England for $1B in a day

George Soros

The British pound trade.

Garrett Camp — Co-founder of Uber and StumbleUpon

Co-founder of Uber and StumbleUpon

Garrett Camp

Solve problems that affect millions.

Mark Zuckerberg — Founder of Facebook and Meta, 3B+ users

Founder of Facebook and Meta, 3B+ users

Mark Zuckerberg

Move fast and build things.

Steve Jobs — Co-founder of Apple, creator of the iPhone

Co-founder of Apple, creator of the iPhone

Steve Jobs

Stay hungry, stay foolish.

Phil Knight — Co-founder of Nike and the Swoosh empire

Co-founder of Nike and the Swoosh empire

Phil Knight

Just do it.

Usain Bolt — Fastest man alive: 9.58s world record, 8 Olympic golds

Fastest man alive: 9.58s world record, 8 Olympic golds

Usain Bolt

Don't think, just run.

David Bowie — Invented Ziggy Stardust and reinvention as an art form

Invented Ziggy Stardust and reinvention as an art form

David Bowie

I don't know where I'm going from here, but I promise it won't be boring.

Albert Einstein — Discovered relativity and E=mc²

Discovered relativity and E=mc²

Albert Einstein

Imagination is more important than knowledge.

Yvon Chouinard — Founder of Patagonia, gave the company to the planet

Founder of Patagonia, gave the company to the planet

Yvon Chouinard

Let my people go surfing.

Novak Djokovic — Record 24 Grand Slam titles and most weeks at No.1

Record 24 Grand Slam titles and most weeks at No.1

Novak Djokovic

I don't want to be better than others, I want to be better than myself.

Stewart Butterfield — Co-founder of Slack and Flickr

Co-founder of Slack and Flickr

Stewart Butterfield

Hard work is overrated.

Stephen Hawking — Black hole physics and A Brief History of Time

Black hole physics and A Brief History of Time

Stephen Hawking

However difficult life may seem, there is always something you can do.

Leonardo da Vinci — Painted the Mona Lisa and designed the future

Painted the Mona Lisa and designed the future

Leonardo da Vinci

Learning never exhausts the mind.

Elon Musk — CEO of Tesla and SpaceX, founder of X and Neuralink

CEO of Tesla and SpaceX, founder of X and Neuralink

Elon Musk

When something is important enough, you do it even if the odds are not in your favor.

Tobias Lütke — Founder of Shopify, powering millions of stores

Founder of Shopify, powering millions of stores

Tobias Lütke

Commerce is a fundamental human right.

Tom Brady — 7 Super Bowl rings, the NFL's greatest quarterback

7 Super Bowl rings, the NFL's greatest quarterback

Tom Brady

Too smart to be denied.

T. Rowe Price Jr. — Founded T. Rowe Price, father of growth investing

Founded T. Rowe Price, father of growth investing

T. Rowe Price Jr.

Growth at a reasonable price.

New · Study partner

Don’t just read them. Ask them.

Every Mind in the catalog comes with an AI study partner built from their documented decisions, principles and public record. Bring your real problem — your business, your money, your next move — and get the answer they would plausibly give, with the trade-off named and one step to take this week.

  • Trained on each Mind’s documented record, not on invented quotes
  • Answers take a position, name the trade-off and end with a next step
  • Available on all 100+ Minds, included in every membership

AI reconstructions created by Tiptico for study purposes. They are not the real people, Tiptico is not affiliated with them or their companies, and answers are not financial, legal or professional advice.

I run a small online store doing $8k a month. Should I raise prices?

Jeff Bezos — Founder of Amazon and Blue Origin

Jeff Bezos · AI

Raise them, but treat it as a two-way door. Pick one product, move it 7%, and judge the test on gross profit per visitor — not on revenue. Low prices only pay off when they feed a flywheel; if yours doesn't, you're subsidising customers who would have paid more.

Illustrative example of a study-partner conversation.

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Value Investing & Capital Allocation

🇺🇸 Warren Buffett(1930–present)Read the full story

Warren Buffett built Berkshire Hathaway into a diversified conglomerate through relentless value investing and compounding, becoming one of history's wealthiest investors.

10 Courses · 60 Lessons · 8 Hours

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